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721475S Service Design Project, 6 ECTS cr 
Code 721475S  Validity 01.08.2019 -
Name Service Design Project  Abbreviation Service Design 
Scope6 ECTS cr   
TypeAdvanced Studies Discipline6313 Marketing 
  Grading1 - 5, pass, fail 
Unit Oulu Business School 

Ilkka Ojansivu 

ECTS Credits 

6 credits

Language of instruction 



Period 4

Learning outcomes 

Upon completion of this intensive course the student is able to 1) understand how service design thinking can be applied in marketing problems and 2) is able to define ways to implement service design in organizational development towards better customer experience.


Design thinking as a tool for strategic management, service design foundations and applications, methods to analyse customer needs and experience, methods to plan service journeys.

Mode of delivery 

Contact teaching

Learning activities and teaching methods 

Introductory lectures, Intensive problem based groupwork around real-life company assignment, groupwork presentations.

Target group 

Master’s level students in marketing

Prerequisites and co-requisites 

Minimum of 30 ECTS marketing studies completed, including 721471S Service Marketing and Management, 721433S Consumer Behavior and 721436S Brand Management

Recommended optional programme components 


Recommended or required reading 

Course material provided by the course instructor

Assessment methods and criteria 

Group work report, presentation and active participation in contact teaching.


The course utilizes a numerical grading scale 1-5. In the numerical scale zero stands for a fail.

Person responsible 

Satu Nätti and Hanna Komulainen.

Working life cooperation 

The course includes intensive real-life case exercise.

Other information 

The number of students is limited to maximum of 30 students.


Current and future instruction
Functions Name Type ECTS cr Teacher Schedule
registration period has not begun Service Design Project  Course  Mari Juntunen  14.03.22 -18.05.22

Future examinations
No examinations in WebOodi