Data on the course

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721476S Readings in Marketing, 6 ECTS cr 
Code 721476S  Validity 01.01.2019 -
Name Readings in Marketing  Abbreviation Readings in Mar 
Scope6 ECTS cr   
TypeAdvanced Studies Discipline6313 Marketing 
  Grading1 - 5, pass, fail 
Unit Oulu Business School 

Mari Juntunen 

ECTS Credits 

6 credits

Language of instruction 



The course is available during the whole academic year.

Learning outcomes 

Our students demonstrate knowledge of the theories, concepts, frameworks and/or empirical findings of the marketing discipline. They will have skills for individual learning and identifying relevant business research information. 


The contents will be elective within the specific frames and emerging themes set by teachers.

Mode of delivery 

Independent study.

Learning activities and teaching methods 

Readings and independent study (160 h).

Target group 

Students of the Master’s program in Marketing

Recommended optional programme components 

The course is an independent entity and does not require additional studies carried out at the same time.

Recommended or required reading 

Required: Book(s) and related materials assigned by teachers.

Assessment methods and criteria 

This non-stop course is available for Oulu Business School students throughout the study year 2019-20. Students can hop onto the course whenever it best suits them. By taking the course, students get themselves familiar with the literature concerning one of the following topics: Entrepreneurial marketing, Global marketing, OR Social marketing. After reading the literature, students can complete the exam in Moodle environment at their chosen time.

Enrolment in WebOodi is possible neither for the course nor for the exam. All information related to the completion of the course and the exam are available in Moodle. Students interested in completing the course can self-enrol the Moodle environment ‘721476S Readings in Marketing, 6 ECTS Credits’ by using the following enrolment key: MarketingReadings

The assessment is based on exam.


Grading scale: 1-5. Zero stands for a fail.

Person responsible 

Mari Juntunen

Other information 

The number of students is limited.


Current and future instruction
No instruction in WebOodi

Future examinations
No examinations in WebOodi