|Language of instruction
The literature is mainly in English. The student may submit the assignments either in Finnish or in English
Spring Term 2020
Upon completion of the course, the student will be able to:
- describe the role of marketing in an organization and identify the significance of customer-orientation in both the development of the organization and personal actions
- apply key concepts of marketing (e.g., customer-perceived value, value creation process, brand, marketing mix and segmentation) in decision-making and in the evaluation of made decisions
- describe the diverse emphasis of B-to-B and consumer marketing and the key characteristics of both logics
- identify and utilize key marketing communication channels in the fickle business environment
- understand the sales process in its entirety and the content of different parts of the sales process in practice in both consumer and in B-to-B sales
- key marketing concepts, definitions and phenomena now and before such as value, value creation and marketing mix
- understanding these concepts in diverse contexts: the differences between consumer and B-to-B logics
- customer-centric thinking and value creation
- customer-oriented strategy in a changing business environment
- the key concepts and phenomena in consumer marketing
- B-to-B marketing and organizational buying behaviour
- marketing communication channels and content
- sales process in consumer and B-to-B contexts, as well as personal sales and interaction skills, at different phases of the sales process
|Mode of delivery
|Learning activities and teaching methods
Weekly assignments 60 hrs
Familiarisation with the course material independently 70 hrs
Feedback 3,5 h
Total 133,5 hrs (5 ECTS)
|Prerequisites and co-requisites
|Recommended or required reading
The teachers will specify the literature at the beginning of the course.
|Assessment methods and criteria
The course includes a compulsory preliminary assignment that has to be completed successfully by a pre-defined date. The instructions for the pre-assignment are given to students who have registered for the course within the registration period.
Students will complete weekly exercises.
Students complete the course by submitting weekly assignments. Grading on scale 1–5/fail.
Minna-Maarit Jaskari, Tuula Lehtimäki
Email email@example.com; firstname.lastname@example.org
Organizing university: University of Oulu
No restrictions for the number of students admitted. Appropriate registration for a course is obligatory and required for having the course credits registered. No late registrations are accepted.
LITO courses are organised in co-operation with multiple universities. To enable registering credits when the course is completed, it is necessary to transfer data about the student from his/her home university to the university that is responsible for organizing the course. The data to be transferred consists of: name, gender, nationality, e-mail address, personal identification number and the home university. Data that is classified as secret is not transferred. Without a data transfer it is not possible to have the course credits registered.
The latest information about the course is updated and published on the course platform at www.lito.fi.