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721064S Methods in Business Research, 6 ECTS cr 
Code 721064S  Validity 01.08.2014 -
Name Methods in Business Research  Abbreviation Methods in Busi 
Scope6 ECTS cr   
TypeAdvanced Studies Discipline6337 Economics and Business Administration 
  Grading1 - 5, pass, fail 
Unit Oulu Business School 

Juha Tuunainen 

ECTS Credits 

6 credits

Language of instruction 



Period 4 (1st year)       

Learning outcomes 

Students will learn to plan and conduct scientific research. They will have knowledge of how to apply methodological ideas and qualitative research methods to produce new knowledge and report research results.


The following themes will be covered: 1) research and writing as a process, 2) research ethics, 3) research planning and research design, 4) literature review, 5) data collection, 6) data analysis and 7) drawing conclusions.

Mode of delivery 

Lectures, group exercises and self study.

Learning activities and teaching methods 

Lectures and group exercises (32 h), group work (44 h), self-study (54 h).

Target group 

Students of the Master’s program in Marketing and International Business Management.

Prerequisites and co-requisites 

Basic and intermediate studies in marketing or international business management.

Recommended optional programme components 

The course is an independent entity and does not require additional studies carried out at the same time.

Recommended or required reading 

Collection of articles and other material provided by teachers.

Assessment methods and criteria 

Assessment will be based on the learning outcomes.


The course utilizes a numerical grading scale 1-5. In the numerical scale zero stands for a fail.

Person responsible 

Associate Professor Juha Tuunainen

Working life cooperation 

Students will learn analytical skills that will help them to deal with complex real-life problems. They will learn to search for information and analyze it critically, evaluate the credibility of the information, and create new knowledge to make managerial decisions.

Other information 

The number of students is limited.


Current and future instruction
Functions Name Type ECTS cr Teacher Schedule
registration period has not begun Qualitative Methods in Business Research  Course  Juha Tuunainen  15.03.22 -04.05.22

Future examinations
No examinations in WebOodi