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721476S Readings in Marketing, 6 op 
Tunniste 721476S  Voimassaolo 01.01.2019 -
Nimi Readings in Marketing  Lyhenne Readings in Mar 
Laajuus6 op   
OpiskelumuotoSyventävät opinnot Oppiaine6313 Markkinointi 
LajiOpintojakso   
  Arvostelu1 - 5, hyv, hyl 
 
   
Vastuuyksikkö Oulun yliopiston kauppakorkeakoulu 

Opettajat
Nimi
Mari Juntunen 

Kuvaus
Laajuus 

6 credits

 
Opetuskieli 

English

 
Ajoitus 

The course is available during the whole academic year.

 
Osaamistavoitteet 

Our students demonstrate knowledge of the theories, concepts, frameworks and/or empirical findings of the marketing discipline. They will have skills for individual learning and identifying relevant business research information. 

 
Sisältö 

The contents will be elective within the specific frames and emerging themes set by teachers.

 
Järjestämistapa 

Independent study.

 
Toteutustavat 

Readings and independent study (160 h).

 
Kohderyhmä 

Students of the Master’s program in Marketing

 
Yhteydet muihin opintojaksoihin 

The course is an independent entity and does not require additional studies carried out at the same time.

 
Oppimateriaali 

Required: Book(s) and related materials assigned by teachers.

 
Suoritustavat ja arviointikriteerit 

This non-stop course is available for Oulu Business School students throughout the study year 2019-20. Students can hop onto the course whenever it best suits them. By taking the course, students get themselves familiar with the literature concerning one of the following topics: Entrepreneurial marketing, Global marketing, OR Social marketing. After reading the literature, students can complete the exam in Moodle environment at their chosen time.

Enrolment in WebOodi is possible neither for the course nor for the exam. All information related to the completion of the course and the exam are available in Moodle. Students interested in completing the course can self-enrol the Moodle environment ‘721476S Readings in Marketing, 6 ECTS Credits’ by using the following enrolment key: MarketingReadings

The assessment is based on exam.

 
Arviointiasteikko 

Grading scale: 1-5. Zero stands for a fail.

 
Vastuuhenkilö 

Mari Juntunen

 
Lisätiedot 

The number of students is limited.

 


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