Opintojakson tiedot

6 credits

English

 Period 4 (1st year)     

Students will learn to plan and conduct scientific research. They will have knowledge of how to apply methodological ideas and qualitative research methods to produce new knowledge and report research results.

The following themes will be covered: 1) research and writing as a process, 2) research ethics, 3) research planning and research design, 4) literature review, 5) data collection, 6) data analysis and 7) drawing conclusions.

Lectures, group exercises and self study.

Lectures and group exercises (32 h), group work (44 h), self-study (54 h).

Students of the Master’s program in Marketing and International Business Management.

Basic and intermediate studies in marketing or international business management.

The course is an independent entity and does not require additional studies carried out at the same time.

Collection of articles and other material provided by teachers.

Assessment will be based on the learning outcomes.

The course utilizes a numerical grading scale 1-5. In the numerical scale zero stands for a fail.

Associate Professor Juha Tuunainen.

Students will learn analytical skills that will help them to deal with complex real-life problems. They will learn to search for information and analyze it critically, evaluate the credibility of the information, and create new knowledge to make managerial decisions.

The number of students is limited.