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721430S Pro gradu -tutkielma, markkinointi, 30 op 
Tunniste 721430S  Voimassaolo 01.01.1950 -
Nimi Pro gradu -tutkielma, markkinointi  Lyhenne Pro gradu -tutk 
Laajuus30 op   
OpiskelumuotoSyventävät opinnot Oppiaine6313 Markkinointi 
LajiLopputyö   
  Arvostelu1 - 5, hyv, hyl 
 
Vastuuyksikkö Oulun yliopiston kauppakorkeakoulu 

Kuvaus
Laajuus 

30 credits

 
Opetuskieli 

English, Master’s Thesis can be written in Finnish

 
Ajoitus 

Period 1-4 (2nd year of Master’s Programme)

 
Osaamistavoitteet 

Upon completion of the thesis students can choose and apply appropriate research methods to produce new knowledge and to apply that knowledge to typical business decision-making problems. Students are able to conduct scientific research and make reasonable recommendations for solving business and economic problems. Furthermore, students demonstrate deep and coherent understanding of an academic field of study within their own major. They are able to demonstrate knowledge of the theories, concepts, frameworks and empirical findings of their discipline and understand the connections between various theories in the chosen discipline. Students will demonstrate deep understanding of their own profession, and are able to use, process and analyze economic and/or business information. Students understand various business processes and operations, and causal connections between them. Finally, students are able to express their ideas effectively and analytically, both in oral and written form.

 
Sisältö 

Most of the work is independent writing of the thesis report, but during the master´s thesis work students participate in seminar sessions in which they present and report the status and advancement of their work. In the seminars, they receive guidance and feedback from their supervisor on how to proceed in and complete their research report.

 
Järjestämistapa 

Face-to-face teaching in seminar sessions.

 
Toteutustavat 

Independent work and face-to-face teaching in seminar sessions. Students prepare and present three reports during the course: 1) Research plan, 2) Intermediate report and 3) Manuscript. The works starts with a kick-off session and the progress and timing of the sessions is agreed on in the kick-off session. Discipline-based kick-off/info sessions are organized in September and May.

 
Kohderyhmä 

Students of the Master’s program in Marketing.

 
Esitietovaatimukset 

723020A Bachelor’s Thesis or another university degree.

 
Oppimateriaali 

Scientific articles and other theoretical and empirical materials collected by the students for their individual study.

 
Suoritustavat ja arviointikriteerit 

Examination through written research report based on the defined assessment criteria.

 
Arviointiasteikko 

The course utilizes a numerical grading scale 1-5. In the numerical scale zero stands for fail.

 
Vastuuhenkilö 

Professors

 
Työelämäyhteistyö 

Working life cooperation is dependent on the particular project. However, the students will learn problem solving and analytical skills as well as oral and written presentation skills needed for a business graduate in working life. Students deepen their understanding of their own profession.

 
Lisätiedot 

Open only to students of the Master’s program in Marketing

 


Meneillään oleva ja tuleva opetus
Toiminnot Nimi Tyyppi op Opettaja Aikataulu
ilmoittautumisaika ei ole alkanut Master's Thesis in Marketing  Opintojakso  30  Mari Juntunen  11.09.20 -24.05.21

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