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721463S Sustainable Marketing Management, 6 op 
Tunniste 721463S  Voimassaolo 01.01.1950 -
Nimi Sustainable Marketing Management  Lyhenne Sustainable Mar 
Laajuus6 op   
OpiskelumuotoSyventävät opinnot Oppiaine6313 Markkinointi 
  Arvostelu1 - 5, hyv, hyl 
Vastuuyksikkö Oulun yliopiston kauppakorkeakoulu 

Timo Pohjosenperä 


6 credits




Period 2


Upon successful completion of the course, students will be able to explain the relation between the marketing discipline and the sustainability concept, distinguish between the different aspects of sustainable marketing in a global business setting, apply relevant theories and models of sustainable marketing to a real-life company case, and critically assess sustainable marketing strategies and activities and their value to business firms. Students are also able to act professionally in teams, express their ideas analytically and effectively in oral form.


The course introduces the concept of sustainable marketing and connects it with the wider framework of the marketing discipline. Taking a global perspective, the course discusses the core environmental, social, and economic aspects of sustainability and their implications on the firms’ partnerships and other relationships. The relevant theories and models of sustainable marketing will be explored, and sustainable marketing strategies and activities will be discussed in the context of a real-life company case.


Face-to-face teaching.


Lectures (36 h), group work (44 h), individual article analyses (40 h), self-study (40 h).


Master’s level students in marketing.

Yhteydet muihin opintojaksoihin 

The course is an independent entity and does not require additional studies carried out at the same time.


F-M Belz and K Peattie, (2012) Sustainability Marketing: A Global Perspective AND articles assigned by the lecturer. See further instruction from detailed course description on Noppa.


Suoritustavat ja arviointikriteerit 

Critical written coursework conducted in small groups, applying the theories in the analysis of a selected case-company and assignments on the lectures. See further instructions from detailed course description on the Noppa Study Portal.


The course utilizes a numerical grading scale 1-5. In the numerical scale zero stands for a fail.


Dr. Jouni Juntunen


Teamwork and presentation skills based on case company examples. Visiting experts and/or company visits.


The number of students is limited.


Meneillään oleva ja tuleva opetus
Toiminnot Nimi Tyyppi op Opettaja Aikataulu
Ilmoittautumiseen Sustainable Marketing Management  Opintojakso  Timo Pohjosenperä  01.11.21 -10.12.21

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