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721463S Sustainable Marketing Management, 6 op 
Tunniste 721463S  Voimassaolo 01.01.1950 -
Nimi Sustainable Marketing Management  Lyhenne Sustainable Mar 
Laajuus6 op   
OpiskelumuotoSyventävät opinnot Oppiaine6313 Markkinointi 
LajiOpintojakso   
  Arvostelu1 - 5, hyv, hyl 
 
   
Vastuuyksikkö Oulun yliopiston kauppakorkeakoulu 

Opettajat
Nimi
Jouni Juntunen 

Kuvaus
Laajuus 

6 credits

 
Opetuskieli 

English

 
Ajoitus 

Period 2

 
Osaamistavoitteet 

Upon successful completion of the course, students will be able to explain the relation between the marketing discipline and the sustainability concept, distinguish between the different aspects of sustainable marketing in a global business setting, apply relevant theories and models of sustainable marketing to a real-life company case, and critically assess sustainable marketing strategies and activities and their value to business firms. Students are also able to act professionally in teams, express their ideas analytically and effectively in oral form.

 
Sisältö 

The course introduces the concept of sustainable marketing and connects it with the wider framework of the marketing discipline. Taking a global perspective, the course discusses the core environmental, social, and economic aspects of sustainability and their implications on the firms’ partnerships and other relationships. The relevant theories and models of sustainable marketing will be explored, and sustainable marketing strategies and activities will be discussed in the context of a real-life company case.

 
Järjestämistapa 

Face-to-face teaching.

 
Toteutustavat 

Lectures (36 h), group work (44 h), individual article analyses (40 h), self-study (40 h).

 
Kohderyhmä 

Master’s level students in marketing.

 
Yhteydet muihin opintojaksoihin 

The course is an independent entity and does not require additional studies carried out at the same time.

 
Oppimateriaali 

F-M Belz and K Peattie, (2012) Sustainability Marketing: A Global Perspective AND articles assigned by the lecturer. See further instruction from detailed course description on Noppa.

 

 
Suoritustavat ja arviointikriteerit 

Critical written coursework conducted in small groups, applying the theories in the analysis of a selected case-company and assignments on the lectures. See further instructions from detailed course description on the Noppa Study Portal.

 
Arviointiasteikko 

The course utilizes a numerical grading scale 1-5. In the numerical scale zero stands for a fail.

 
Vastuuhenkilö 

Dr. Jouni Juntunen

 
Työelämäyhteistyö 

Teamwork and presentation skills based on case company examples. Visiting experts and/or company visits.

 
Lisätiedot 

The number of students is limited.

 


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ilmoittautumisaika ei ole alkanut Sustainable Marketing Management  Opintojakso  Timo Pohjosenperä  26.10.20 -03.12.20

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