Opintojakson tiedot

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721460S Marketing Theory, 6 op 
Tunniste 721460S  Voimassaolo 01.01.1950 -
Nimi Marketing Theory  Lyhenne Marketing Theor 
Laajuus6 op   
OpiskelumuotoSyventävät opinnot Oppiaine6313 Markkinointi 
LajiOpintojakso   
  Arvostelu1 - 5, hyv, hyl 
 
   
Vastuuyksikkö Oulun yliopiston kauppakorkeakoulu 

Opettajat
Nimi
Pauliina Ulkuniemi 

Kuvaus
Laajuus 

6 credits

 
Opetuskieli 

English

 
Ajoitus 

Period 4. It is recommended to complete the course at the 1st spring semester, before the Master’s Thesis seminar

 
Osaamistavoitteet 

Upon completion of the course, students can compare different schools of marketing thought, classify studies into the schools, and explain the consequences of such fragmentation to marketing scholars. Students can choose a theoretical starting point and argue for the choices in their research. Students are also able to act professionally in teams, express their ideas analytically and effectively both in written and oral form.

 
Sisältö 

During the course e.g. the following issues will be dealt with: ways of classifying schools of marketing thought, a closer look at one classification, implications of the variety schools of thought, a closer look at origins of a few schools, how to make a theoretical contribution and to assess the research outlets and aims.

 
Järjestämistapa 

Face-to-face teaching with some online elements.

 
Toteutustavat 

24 contact teaching, 42h teamwork, independent reading of the textbooks (94 h).

 
Kohderyhmä 

Master’s level students in marketing.

 
Esitietovaatimukset 

Students need to have completed minimum of 30 ECTS in marketing master level courses to complete the course.

 
Yhteydet muihin opintojaksoihin 

The course is an independent entity and does not require additional studies carried out at the same time.

 
Oppimateriaali 

Baker M.J. & Saren, M. (2016) Marketing Theory AND The SAGE Handbook of Marketing Theory, Ed. by Maclaran, P., Stern, B., Saren, M. & Tadajewski, M. (2009 or newer). See further instructions from detailed course description on Noppa.

 
Suoritustavat ja arviointikriteerit 

Home exam including oral exam in pairs (50 %), groupwork (25 %), individual reflection report (25 %). See further instructions from detailed course description on Noppa.

 
Arviointiasteikko 

The course utilizes a numerical grading scale 1-5. In the numerical scale zero stands for a fail.

 
Vastuuhenkilö 

Professor Pauliina Ulkuniemi

 
Työelämäyhteistyö 

The course contains practicing team work skills. The students also write a blog text or prepare a video.

 
Lisätiedot 

The number of students is limited.

 


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